Persistent, extreme risk is our new business landscape, and may well be for the foreseeable futu

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People are looking for the edge, where is the information that I can leverage to get ahead of the rest of the market? Unstructured data seems to be the untapped source, whether it is news, social or both.

The Financial industry clearly calls out for a new approach to predictive analysis or what Saffron [...]

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When I say social media most people think about engaging with their customers. A lot of the smart marketers are looking at how to take the data from social media and use that to make better, smarter marketing decisions. Paul Dunay, Networked Insights

For most brands when they think about social media, they [...]

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Forrester and Gartner have both talked about the small thinking about big data. Forrester also recently reported on Saffron regarding our approach for dealing with the diversity of data. The words ‘big’ and ‘data’ are the small thinking, a limitation. There is the dimension of the velocity of data, that is not just about the [...]

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You have to first understand that there is a plethora of information locked away in unstructured sources. The ability to get to that data is somewhat convoluted.

Saffron’s experience with national security pre-9/11 has highlighted this ‘big data’ problem particularly with data coming from news, email and many other sources of unstructured content. Saffron [...]

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