Data Analytics | Saffron Technology, Inc.

How We Know: Connection, Counts, and Context

Gayle Sheppard — Mon, 30 Jan 2012 11:30:48 +0000

How do we know? How do we learn? How do we think think?

How can computers think more the way we do, so that they can fit to us rather than us adjust to them?

Psychologists use a very consistent language when they talk about the functions of semantic memory, episodic memory, procedural memory, and [...]

Video: Manny Aparicio joins thought leaders for the GE Energy Innovation Summit

SaffronTech — Fri, 13 Jan 2012 09:54:44 +0000

Recently Manny Aparicio came together with other innovators in the energy sector for the GE Energy Summit.

According to Innovation Summit Organizer and Saffron Adviser Sammy Haroon, the goal of the Summit was to deliver two innovative solutions for GE Energy.

But unlike other summits, these tangible solutions included a business plan for [...]

Clear Failure. Ongoing Euro crisis is another business intelligence crisis

Manny Aparicio — Mon, 09 Jan 2012 21:39:33 +0000

As the world becomes increasingly volatile and risky, we are experiencing the failure of trusted models, methodologies and processes in every industry, and specifically in finance.

Video: We can’t look at every single piece of information that hits us

Keith Holdt — Tue, 13 Dec 2011 16:00:25 +0000

Data is being created on a real time, rapid basis. And if it is starting to influence the world that we live in.

We can now create personalized histories for everything from vehicles to people

Manny Aparicio — Tue, 29 Nov 2011 16:46:16 +0000

The arrival of 'big data' raises the need for big individualized memories to leverage all that available experience.

Moving to MARKINT – Why Christina Ray is right about extreme risks in Financial Markets

Gayle Sheppard — Wed, 23 Nov 2011 11:22:15 +0000

Persistent, extreme risk is our new business landscape, and may well be for the foreseeable futu

The Future of Anticipation. Unifying Unstructured and Structured Data

Gayle Sheppard — Mon, 21 Nov 2011 16:25:37 +0000

People are looking for the edge, where is the information that I can leverage to get ahead of the rest of the market? Unstructured data seems to be the untapped source, whether it is news, social or both.

The Financial industry clearly calls out for a new approach to predictive analysis or what Saffron [...]

Consumer memories help make sense of important questions

Manny Aparicio — Fri, 11 Nov 2011 16:32:33 +0000

When I say social media most people think about engaging with their customers. A lot of the smart marketers are looking at how to take the data from social media and use that to make better, smarter marketing decisions. Paul Dunay, Networked Insights

For most brands when they think about social media, they [...]

Video: The Velocity of Data

Manny Aparicio — Tue, 18 Oct 2011 10:04:56 +0000

Forrester and Gartner have both talked about the small thinking about big data. Forrester also recently reported on Saffron regarding our approach for dealing with the diversity of data. The words ‘big’ and ‘data’ are the small thinking, a limitation. There is the dimension of the velocity of data, that is not just about the [...]

Video: National Security style data analytics for Small and Medium Enterprise

Manny Aparicio — Tue, 11 Oct 2011 09:41:20 +0000

You have to first understand that there is a plethora of information locked away in unstructured sources. The ability to get to that data is somewhat convoluted.

Saffron’s experience with national security pre-9/11 has highlighted this ‘big data’ problem particularly with data coming from news, email and many other sources of unstructured content. Saffron [...]